North Farm Cottages
3rd January 2025
North Farm Cottages is situated in the stunning coastal village of Embleton. Amenities include log burners, hot tubs a private swimming pool and grass tracks leading right up to Embleton Bay.
The business started in 2006 with an initial 6 cottages converted from a disused farm building and has now grown to 20 holiday lets ranging from 2 to 12 bed cottages. Much of the growth of the business comes down to the growing popularity of Northumberland as a desirable tourist destination as Richard Manners explains, ‘There’s several things putting Northumberland on the map, The Alnwick Gardens and Alnwick Castle are two of the things that spring to mind. In the last ten years the people have come from much further afield. It used to be from roughly Yorkshire to Edinburgh was your main catchment area, but now it’s huge. I mean, they're literally coming from everywhere including America and further afield. Northumberland now is such a desirable location!’

The relationship with Alncom began due to the continued growth of the business. With many people on site using connected devices simultaneously it became necessary to provide fast and reliable internet to meet the needs of the guests. Additionally, the rise of flexible working has meant that guests often need to do one- or two-days’ work whilst on holiday.
‘Quite often people take a week's holiday. But…they’ve got to do some work when they're on holiday. But if the family can go swimming or can go down to the beach while you do half a day's work to keep your boss happy, everybody's a winner. Everybody loves a hot tub or a wood burner, but I think the internet is definitely the biggest thing that people have to have.’

As a locally based alt-net Alncom were in a perfect position to provide the solution to the problem. Utilising their fully owned Fibre Optic network Alncom installed Ultrafast Full Fibre Broadband direct to the premises ensuring fast and reliable internet for both guests and staff.
‘The value Alncom gives us is the broader picture, when someone books a holiday now, they expect to have full fibre and get reliable internet access. I would definitely recommend Alncom to other businesses and I think they have been great for Alnwick and the surrounding area. We thrive on doing things with local companies. Everybody who built these cottages from start to finish were all local guys from Alnwick and Embleton and they’ve been great, as has Alncom. And what we want to do is promote local businesses and hopefully they can help us, and we’ll help them!’
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